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~person:"Guia, Jaume"
~subject:"Brand image"
~subject:"Germany"
~subject:"Marketing theory"
~type_genre:"Case study"
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The journal of brand management : an international journal
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Branding familiness in tourism family firms
Presas, Pilar
;
Muñoz, Dolors
;
Guia, Jaume
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 274-284
Persistent link: https://www.econbiz.de/10008905666
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