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~person:"Gummesson, Evert"
~subject:"Innovation management"
~subject:"Relationship marketing"
~subject:"Unternehmensgründung"
~type_genre:"Fallstudie"
~type_genre:"Textbook"
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Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
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ECONIS (ZBW)
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Service in a complex, value-creating network society
Gummesson, Evert
- In:
Service Excellence als Impulsgeber : Strategien - …
,
(pp. 255-269)
.
2007
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