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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Webrooming or showrooming? : the moderating effect of product attributes
Guo, Yan
;
Zhang, Min
;
Wang, Valerie Lynette
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 534-550
Persistent link: https://www.econbiz.de/10013536255
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