Glazer, Amihai (contributor); Kanniainen, Vesa (contributor) - 2008
common
knowledge, and each consumer decides at which …rm to buy.
4 A …rm can respond to a boycott by playing tough or weak … move to environmentally
conscious manufacturing." California Management Review, 39: 80-105.
[10] Folkes, V.S., (1999) “E …