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~person:"Gupta, Priyanka"
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Consumer behaviour
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Mobile Anwendung
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continuous intention to use
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perceived ease of use
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Gupta, Priyanka
George, Ajimon
4
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4
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4
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3
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International journal of business information systems : IJBIS
1
International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
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Segmenting utilitarian-based mobile app users : an empirical study using SEM and clustering techniques
Gupta, Priyanka
;
Prashar, Sanjeev
;
Parsad, Chandan
; …
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 126-142
Persistent link: https://www.econbiz.de/10012693498
Saved in:
2
Examining the influence of antecedents of continuous intention to use an informational app : the role of perceived usefulness and perceived
ease
of
use
Gupta, Priyanka
;
Prashar, Sanjeev
;
Vijay, T. Sai
; …
- In:
International journal of business information systems : …
36
(
2021
)
2
,
pp. 270-287
Persistent link: https://www.econbiz.de/10012506885
Saved in:
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