Kaur Sahi, Gurjeet; Gupta, Sangeeta - In: Journal of Indian Business Research 5 (2013) 4, pp. 251-270
Purpose – The present study aims at developing an integrated model designed to predict and explain the various factors that influence customers' behavioral intentions to use or not to use one particular SST, i.e. ATM services. Design/methodology/approach – A list of households in a...