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~person:"Gupta, Shruti"
~subject:"Beziehungsmarketing"
~subject:"Deutschland"
~subject:"Marketing"
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Search: subject_exact:"Segmentierung von Konsumenten"
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Armutsbekämpfung
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Business ethics
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Cause-Related Marketing
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Gupta, Shruti
Wiedmann, Klaus-Peter
11
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5
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Allgayer, Florian
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Preuß, Klaus-Jürgen
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Enste, Peter
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International journal of Indian culture and business management : IJICBM
1
Journal of international consumer marketing
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
3
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Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India
Chawla, Deepak
;
Gupta, Shruti
- In:
International journal of Indian culture and business …
24
(
2021
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10012695820
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2
Despite unethical retail store practices, consumers at the bottom of the pyramid continue to be loyal
Gupta, Shruti
;
Srivastav, Pratish
- In:
The international review of retail, distribution and …
26
(
2016
)
1
,
pp. 75-94
Persistent link: https://www.econbiz.de/10011534228
Saved in:
3
Consumer evaluation of target marketing to the bottom of the pyramid
Gupta, Shruti
;
Pirsch, Julie
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 58-74
Persistent link: https://www.econbiz.de/10010344861
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