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~person:"Gupta, Shruti"
~subject:"Deutschland"
~subject:"Marketing"
~subject:"Niedrigeinkommen"
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Consumer behaviour
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bottom of the pyramid
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subsistence marketplace
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Armutsbekämpfung
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Gupta, Shruti
Wiedmann, Klaus-Peter
9
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6
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5
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4
Chikweche, Tendai
4
Franz, Rainer
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Heinrich, Stephan
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Journal of international consumer marketing
2
The journal of consumer marketing
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ECONIS (ZBW)
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An exploratory investigation of aspirational consumption at the bottom of the pyramid
Gupta, Shruti
;
Srivastav, Pratish
- In:
Journal of international consumer marketing
28
(
2016
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011459939
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2
The influence of marketing on consumption behavior at the bottom of the pyramid
Jaiswal, Anand Kumar
;
Gupta, Shruti
- In:
The journal of consumer marketing
32
(
2015
)
2
,
pp. 113-124
Persistent link: https://www.econbiz.de/10011300128
Saved in:
3
Consumer evaluation of target marketing to the bottom of the pyramid
Gupta, Shruti
;
Pirsch, Julie
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 58-74
Persistent link: https://www.econbiz.de/10010344861
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