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~person:"Gupta, Suraksha"
~subject:"Bottom of the pyramid (BoP)"
~type:"article"
~type:"book"
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Search: subject_exact:"Markenidentität"
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Bottom of the pyramid (BoP)
Brand image
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Brand management
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Gupta, Suraksha
Rawal, Saurabh
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Sinha, P. K.
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Qualitative market research : an international journal
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Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
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