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~person:"Gupta, Suraksha"
~subject:"Konsumentenverhalten"
~type_genre:"Arbeitspapier"
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Konsumentenverhalten
Brand
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Brand image
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Brand management
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Consumer behaviour
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Gupta, Suraksha
Burmann, Christoph
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Working paper / Indian Institute of Management, Ahmedabad
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Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
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2014
Persistent link: https://www.econbiz.de/10010337571
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