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~person:"Gupta, Suraksha"
~subject:"Luxury goods"
~subject:"Markenführung"
~subject:"Markenimage"
~subject:"Marketingmanagement"
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Luxury goods
Markenführung
Markenimage
Marketingmanagement
Brand management
28
Brand image
12
Brand
9
Markenartikel
9
Consumer behaviour
7
Konsumentenverhalten
7
Beziehungsmarketing
4
Corporate reputation
4
Firmenimage
4
Marketing management
4
Relationship marketing
4
Brand architecture
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Markenarchitektur
3
Brand value
2
Branding
2
Competition
2
Complexity theory
2
Corporate culture
2
Customer integration
2
Distribution
2
Einzelhandel
2
Emerging economies
2
Globalization
2
Innovation
2
Innovation adoption
2
Innovation management
2
Innovationsakzeptanz
2
Innovationsmanagement
2
Knowledge transfer
2
Kundenintegration
2
Lieferantenmanagement
2
Product design
2
Produktgestaltung
2
Retail trade
2
Schwellenländer
2
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English
27
Author
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Gupta, Suraksha
Burmann, Christoph
119
Esch, Franz-Rudolf
106
Baumgarth, Carsten
78
Melewar, T. C.
71
Keller, Kevin Lane
56
Balmer, John M. T.
46
Huber, Frank
45
Meffert, Heribert
42
Ahlert, Dieter
41
De Chernatony, Leslie
41
Bang, Nguyen
38
Bruhn, Manfred
38
Loureiro, Sandra Maria Correia
38
Phau, Ian
36
Merrilees, Bill
35
Wiedmann, Klaus-Peter
34
Foroudi, Pantea
33
Fournier, Susan
33
Bauer, Hans H.
32
Uggla, Henrik
32
Tomczak, Torsten
31
Schmidt, Holger J.
30
Ind, Nicholas
29
Sattler, Henrik
29
Romaniuk, Jenni
28
Christodoulides, George
27
Guzman, Francisco
27
Kernstock, Joachim
27
Ko, Eunju
27
MacInnis, Deborah J.
27
Han, Heesup
25
Schroeder, Jonathan E.
25
Veloutsou, Cleopatra
25
Völckner, Franziska
25
Diamantopoulos, Adamantios
24
Iglesias, Oriol
24
Park, C. Whan
24
Sarkar, Abhigyan
24
Swoboda, Bernhard
24
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Journal of business research : JBR
9
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of world business : JWB
2
Qualitative market research : an international journal
2
Thunderbird international business review
2
Corporate reputation review : an international journal
1
EuroMed journal of business
1
International studies of management and organization
1
Routledge studies in marketing
1
Technological forecasting & social change : an international journal
1
The Routledge companion to contemporary brand management
1
The journal of business & industrial marketing
1
Working paper / Indian Institute of Management, Ahmedabad
1
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ECONIS (ZBW)
27
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1
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Rahman, Nor Aida Abdul
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014515349
Saved in:
2
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
3
Integrating machine learning, modularity and supply chain integration for Branding 4.0
Yan, Ye
;
Gupta, Suraksha
;
Licsandru, Tana Cristina
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 136-149
Persistent link: https://www.econbiz.de/10013326934
Saved in:
4
Corporate rebranding : an internal perspective
Joseph, Abraham
;
Gupta, Suraksha
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
Saved in:
5
Eco-innovation for environment and waste prevention
Sumrin, Samina
;
Gupta, Suraksha
;
Asaad, Yousra
;
Wang, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 627-639
Persistent link: https://www.econbiz.de/10012420453
Saved in:
6
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
7
The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena
;
Zhang, ShiJie
;
Gupta, Suraksha
;
Bebek, Gaye
- In:
Journal of business research : JBR
117
(
2020
),
pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
Saved in:
8
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
9
A review of e-mass customization as a branding strategy
Yan, Ye
;
Gupta, Suraksha
;
Schoefer, Klaus
;
Licsandru, Tana
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 215-223
Persistent link: https://www.econbiz.de/10012296209
Saved in:
10
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
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