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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The effects of associative slogans on tourists' attitudes and travel intention : the moderationg effects of need for cognition and familiarity
Zhang, Hui
;
Gursoy, Dogan
;
Xu, Honggang
- In:
Journal of travel research : a quarterly publication of …
56
(
2017
)
2
,
pp. 206-220
Persistent link: https://www.econbiz.de/10011637094
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