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~person:"Gustafsson, Anders"
~person:"Mattila, Anna S."
~person:"Verma, Rohit"
~subject:"Customer integration"
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Gustafsson, Anders
Mattila, Anna S.
Verma, Rohit
Jaakkola, Elina
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Journal of service management
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ECONIS (ZBW)
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Customer co-creation in service innovation : a matter of communication?
Gustafsson, Anders
;
Kristensson, Per
;
Witell, Lars
- In:
Journal of service management
23
(
2012
)
3
,
pp. 311-327
Persistent link: https://www.econbiz.de/10009619172
Saved in:
2
Idea generation : customer co-creation versus traditional market research techniques
Witell, Lars
;
Kristensson, Per
;
Gustafsson, Anders
; …
- In:
Journal of service management
22
(
2011
)
2
,
pp. 140-159
Persistent link: https://www.econbiz.de/10009155031
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