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~person:"Guzman, Francisco"
~person:"Han, Heesup"
~subject:"Kundenzufriedenheit"
~subject:"Markenimage"
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Kundenzufriedenheit
Markenimage
Consumer behaviour
144
Konsumentenverhalten
142
Customer satisfaction
57
Beziehungsmarketing
49
Relationship marketing
49
Brand management
42
Markenführung
42
Hotel industry
39
Hotellerie
39
Brand image
36
Dienstleistungsqualität
31
Service quality
31
Emotion
23
Brand
21
Markenartikel
21
Holiday behaviour
20
Urlaubsverhalten
20
Gastronomie
15
Restaurant industry
15
Environmental management
13
USA
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Umweltmanagement
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Environmental consciousness
12
Tourism
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Tourismus
12
Umweltbewusstsein
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United States
12
Brand loyalty
11
Satisfaction
11
Airline
10
Confidence
10
Fluggesellschaft
10
Luxury goods
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Luxusgüter
10
Markentreue
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10
Tourismuswirtschaft
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83
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Guzman, Francisco
Han, Heesup
Usman, Osly
36
Loureiro, Sandra Maria Correia
33
Phau, Ian
31
Bang, Nguyen
26
Diamantopoulos, Adamantios
26
Mattila, Anna S.
25
Wong, IpKin Anthony
23
Jang, Soocheong
22
Huber, Frank
21
Hyun, Sunghyup Sean
21
Prentice, Catherine
21
Sreejesh, S.
21
Hollebeek, Linda D.
19
Japutra, Arnold
19
Melewar, T. C.
19
Sarkar, Abhigyan
19
Bilgihan, Anil
18
Paul, Justin
18
Liu, Chih-Hsing
17
Park, Jungkun
17
Ahn, Jiseon
16
Prayag, Girish
16
Sarkar, Juhi Gahlot
16
Balaji, M. S.
15
Johnson, Lester W.
15
Khan, Imran
15
Mittal, Vikas
15
Rather, Raouf Ahmad
15
Siddiqui, Danish Ahmed
15
Casidy, Riza
14
Ekinci, Yuksel
14
Gierl, Heribert
14
Gil Saura, Irene
14
Söderlund, Magnus
14
Wu, Luorong
14
Bauer, Hans H.
13
Burmann, Christoph
13
Das, Gopal
13
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International journal of hospitality management
20
Journal of travel and tourism marketing
20
International journal of contemporary hospitality management
8
The journal of product & brand management
7
Journal of hospitality marketing & management
4
Journal of business research : JBR
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of retailing and consumer services
3
Tourism management : research, policies, practice
3
Journal of vacation marketing
2
The journal of consumer marketing
2
European journal of marketing : EJM
1
International marketing review
1
Journal of Contemporary Issues in Business and Government
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of brand management : an international journal
1
Tourism and hospitality research : the surrey quarterly review
1
Tourism management perspectives : TMP
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83
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1
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
2
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
3
Veganism, a new hotel paradigm : exploring the attributes of vegan-friendly hotels and guest approach behaviors
Yu, Jongsik
;
Kim, Seongseop
;
Baah, Nancy Grace
;
Han, Heesup
- In:
International journal of hospitality management
117
(
2024
),
pp. -11
Persistent link: https://www.econbiz.de/10014457839
Saved in:
4
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
Saved in:
5
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
6
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
7
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
8
Influence of vegan attributes on hotel consumption value, perceived advantages, and word-of-mouth and revisit intentions
Yu, Jongsik
;
Kim, Seongseop
;
Baah, Nancy Grace
;
Seo, …
- In:
Journal of travel and tourism marketing
40
(
2023
)
8
,
pp. 639-652
Persistent link: https://www.econbiz.de/10014447620
Saved in:
9
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
10
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
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