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~person:"Guzman, Francisco"
~subject:"Brand loyalty"
~subject:"Kundenzufriedenheit"
~subject:"Markenimage"
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Brand loyalty
Kundenzufriedenheit
Markenimage
Consumer behaviour
25
Konsumentenverhalten
25
Brand management
19
Markenführung
19
Brand image
17
Brand
12
Markenartikel
12
Beziehungsmarketing
9
Relationship marketing
9
Brand equity
5
Designation of origin
4
Herkunftsbezeichnung
4
Brand love
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Customer integration
3
Internet marketing
3
Kundenintegration
3
Luxury goods
3
Luxusgüter
3
Online-Marketing
3
Advertising
2
Advertising effects
2
Bibliometrics
2
Bibliometrie
2
Brand co-creation
2
Brand engagement
2
Brand experience
2
Branding
2
Consumer brand equity
2
Coronavirus
2
Country of origin
2
Customer satisfaction
2
Emotion
2
India
2
Indien
2
International marketing
2
Internationales Marketing
2
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18
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18
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Article in journal
18
Aufsatz in Zeitschrift
18
Language
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English
18
Author
All
Guzman, Francisco
Han, Heesup
67
Usman, Osly
36
Loureiro, Sandra Maria Correia
34
Phau, Ian
32
Bang, Nguyen
26
Diamantopoulos, Adamantios
26
Mattila, Anna S.
25
Huber, Frank
23
Wong, IpKin Anthony
23
Jang, Soocheong
22
Hyun, Sunghyup Sean
21
Prentice, Catherine
21
Sreejesh, S.
21
Hollebeek, Linda D.
20
Melewar, T. C.
20
Dawes, John
19
Japutra, Arnold
19
Sarkar, Abhigyan
19
Bilgihan, Anil
18
Paul, Justin
18
Liu, Chih-Hsing
17
Park, Jungkun
17
Rather, Raouf Ahmad
17
Ahn, Jiseon
16
Prayag, Girish
16
Sarkar, Juhi Gahlot
16
Balaji, M. S.
15
Johnson, Lester W.
15
Khan, Imran
15
Mittal, Vikas
15
Siddiqui, Danish Ahmed
15
Casidy, Riza
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gierl, Heribert
14
Gil Saura, Irene
14
Söderlund, Magnus
14
Wu, Luorong
14
Bauer, Hans H.
13
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Published in...
All
The journal of product & brand management
7
Journal of business research : JBR
3
Journal of retailing and consumer services
2
The journal of consumer marketing
2
European journal of marketing : EJM
1
International marketing review
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
18
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1
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
2
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
3
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
4
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
5
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
6
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
7
The determinants of personal luxury purchase intentions in a recessionary environment
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1401-1432
Persistent link: https://www.econbiz.de/10013466534
Saved in:
8
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
9
National versus private brand : a regulatory focus perspective
Tran, Trang P.
;
Guzman, Francisco
;
Paswan, Audhesh K.
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012305169
Saved in:
10
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance : an exploratory study
Cowan, Kirsten
;
Guzman, Francisco
- In:
Journal of business research : JBR
117
(
2020
),
pp. 683-693
Persistent link: https://www.econbiz.de/10012288092
Saved in:
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