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~person:"Gvili, Yaniv"
~subject:"Advertising effects"
~subject:"Einzelhandel"
~subject:"Event marketing"
~subject:"Marketingmanagement"
~subject:"Product design"
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Gvili, Yaniv
Rempel, Jan Eric
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International journal of advertising : the quarterly review of marketing communications
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The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
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