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~person:"Gyrd-Jones, Richard I."
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Gyrd-Jones, Richard I.
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Managing the co-created brand: Value and cultural complementarity in online and offline multi‐stakeholder ecosystems
Gyrd-Jones, Richard I.
;
Kornum, Niels
- In:
Journal of Business Research
66
(
2013
)
9
,
pp. 1484-1493
direct firm–
stakeholder
interaction
. To maximize co-creation the firm should remain open to input from all stakeholders …
Persistent link: https://www.econbiz.de/10011050126
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