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~person:"Häusel, Hans-Georg"
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Häusel, Hans-Georg
Bühler, André W.
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
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ECONIS (ZBW)
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Neuromarketing im Sport
Bühler, André W.
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Häusel, Hans-Georg
- In:
Marketing im Sport : Grundlagen, Trends und …
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(pp. 399-426)
.
2011
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