HUNG, CHIA-LIANG; YEH, SHU-YU - In: International Journal of Innovation and Technology … 04 (2007) 01, pp. 69-86
The Japanese telecom giant DoCoMo launched promoted its proprietary i-mode mobile services in 1999 and overseas in 2002. Diffusion overseas was much slower than expected, however. This paper investigates the diffusion of Japanese i-mode mobile internet in Europe from an institutional...