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Ha, Louisa
Litman, Barry R.
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Journal of advertising : official publication of the American Academy of Advertising
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Does Advertising Clutter Have Diminishing and Negative Returns?
Ha, Louisa
;
Litman, Barry R.
- In:
Journal of advertising : official publication of the …
26
(
1997
)
1
,
pp. 31-42
Persistent link: https://www.econbiz.de/10008122866
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