Ha, Taehyun; Han, Seunghee; Lee, Sangwon; Kim, Jang Hyun - In: Online Information Review 41 (2017) 6, pp. 826-839
Purpose The purpose of this paper is to investigate how we can understand social media interactions better by explicating the process of social capital formation on Facebook from a reciprocity perspective. Design/methodology/approach This study observed users who got tagged on Facebook by...