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~person:"Ha, Young"
~subject:"Innovationsakzeptanz"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
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Innovationsakzeptanz
Internet marketing
Konsumentenverhalten
Consumer behaviour
4
Kundenbindungsprogramm
4
Loyalty program
4
Mobile Business
4
Mobile business
4
Mobile communications
3
Mobilkommunikation
3
Innovation adoption
2
USA
2
United States
2
Advertising effects
1
Compatibility
1
Decision-making
1
Direct marketing
1
Direktmarketing
1
Enjoyment
1
Gender
1
Gender difference
1
Geschlecht
1
Information dissemination
1
Informationsverbreitung
1
Innovation diffusion
1
Innovationsdiffusion
1
Mobile Marketing
1
Mobile advertising
1
Mobile coupon adoption
1
Mobile coupon of evaluation
1
Mobile marketing
1
Mobile phone
1
Mobile promotions
1
Mobiltelefon
1
Online-Marketing
1
Personal innovativeness
1
Retailing
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Subjective norm
1
Werbewirkung
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Ha, Young
Dwivedi, Yogesh Kumar
13
Liébana-Cabanillas, Francisco
13
Karjaluoto, Heikki
8
Williams, Michael D.
7
Buse, Stephan
6
Groß, Michael
6
Chawla, Deepak
5
Ghose, Anindya
5
Kalinić, Zoran
5
Luo, Xueming
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Ramos de Luna, Iviane
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Singh, Nidhi
5
Tiwari, Rajnish
5
Al-Nabhani, Khalid
4
Bart, Yakov
4
DeFranco, Agnes
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Deng, Hepu
4
Fang, Zheng
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Han, Sang Pil
4
Im, Hyunjoo
4
Joshi, Himanshu
4
Kumar, Vikas
4
McLean, Graeme J.
4
Morosan, Cristian
4
Okazaki, Shintaro
4
Ooi, Keng-Boon
4
Pagani, Margherita
4
Saprikis, Vaggelis
4
Shaikh, Aijaz A.
4
Sharma, Sujeet Kumar
4
Sohn, Stefanie
4
Spann, Martin
4
Stephen, Andrew T.
4
Sárváry, Miklós
4
Tan, Garry Wei-Han
4
Ahuja, Vandana
3
Aslam, Wajeeha
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Bamoriya, Hemant
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Banerjee, Syagnik
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
International journal of retail & distribution management
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
4
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1
Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 92-109
Persistent link: https://www.econbiz.de/10011302394
Saved in:
2
Determinants of mobile coupon service adoption : assessment of gender difference
Ha, Young
;
Im, Hyunjoo
- In:
International journal of retail & distribution management
42
(
2014
)
5
,
pp. 441-459
Persistent link: https://www.econbiz.de/10010384607
Saved in:
3
Enablers and inhibitors of permission-based marketing : a case of mobile coupons
Im, Hyunjoo
;
Ha, Young
- In:
Journal of retailing and consumer services
20
(
2013
)
5
,
pp. 495-503
Persistent link: https://www.econbiz.de/10009768985
Saved in:
4
Who are the users of mobile coupons? : a profile of US consumers
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 215-232
Persistent link: https://www.econbiz.de/10009666644
Saved in:
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