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~person:"Ha, Young"
~subject:"Marketing management"
~subject:"Mobile business"
~subject:"Relationship marketing"
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Marketing management
Mobile business
Relationship marketing
Consumer behaviour
4
Konsumentenverhalten
4
Kundenbindungsprogramm
4
Loyalty program
4
Mobile Business
4
Mobile communications
3
Mobilkommunikation
3
Innovation adoption
2
Innovationsakzeptanz
2
USA
2
United States
2
Advertising effects
1
Compatibility
1
Decision-making
1
Direct marketing
1
Direktmarketing
1
Enjoyment
1
Gender
1
Gender difference
1
Geschlecht
1
Information dissemination
1
Informationsverbreitung
1
Innovation diffusion
1
Innovationsdiffusion
1
Internet marketing
1
Mobile Marketing
1
Mobile advertising
1
Mobile coupon adoption
1
Mobile coupon of evaluation
1
Mobile marketing
1
Mobile phone
1
Mobile promotions
1
Mobiltelefon
1
Online-Marketing
1
Personal innovativeness
1
Retailing
1
Subjective norm
1
Werbewirkung
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Ha, Young
Bijmolt, Tammo H. A.
11
Tanford, Sarah
11
Zolfaghari, Saeed
9
Bazargan, Amirhossein
7
Mattila, Anna S.
7
Chun, So Yeon
6
Karray, Salma
6
Stourm, Valeria
6
Breugelmans, Els
5
Dorotic, Matilda
5
Meyer-Waarden, Lars
5
Papenhoff, Heike
5
Raab, Carola
5
Verhoef, Peter C.
5
Yang, Morgan X.
5
Yu, Irina Y.
5
Banik, Shanta
4
Bhardwaj, Renu
4
Caminal, Ramón
4
Chan, Haksin
4
Hwang, Yoo Hee
4
Ieva, Marco
4
Im, Hyunjoo
4
Kopalle, Praveen K.
4
Mimouni Chaabane, Aïda
4
Palmatier, Robert W.
4
Rabbanee, Fazlul K.
4
Ramaseshan, B.
4
Ranzinger, Alexandra
4
Rese, Mario
4
Soni, Pavleen
4
Steinhoff, Lena
4
Viswanathan, Vijay
4
Wierich, Ralf
4
Zeng, Kevin J.
4
Ansari, Asim
3
Baloglu, Seyhmus
3
Berezan, Orie
3
Bombaij, Nick J. F.
3
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
International journal of retail & distribution management
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
4
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1
Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 92-109
Persistent link: https://www.econbiz.de/10011302394
Saved in:
2
Determinants of mobile coupon service adoption : assessment of gender difference
Ha, Young
;
Im, Hyunjoo
- In:
International journal of retail & distribution management
42
(
2014
)
5
,
pp. 441-459
Persistent link: https://www.econbiz.de/10010384607
Saved in:
3
Enablers and inhibitors of permission-based marketing : a case of mobile coupons
Im, Hyunjoo
;
Ha, Young
- In:
Journal of retailing and consumer services
20
(
2013
)
5
,
pp. 495-503
Persistent link: https://www.econbiz.de/10009768985
Saved in:
4
Who are the users of mobile coupons? : a profile of US consumers
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 215-232
Persistent link: https://www.econbiz.de/10009666644
Saved in:
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