Habash, Raeda; Al-Dmour, Hani - In: International Journal of Pharmaceutical and Healthcare … 14 (2020) 2, pp. 305-323
Purpose: This study aims to examine the antecedent factors (internal and external) that influence intentions to buy over-the-counter (OTC) medicines in Jordan. Design/methodology/approach: A conceptual framework was developed based on consumer buying behavior theoretical background and a review...