Habel, Cullen; Lockshin, Larry - In: Journal of Business Research 66 (2013) 9, pp. 1448-1456
employs a double jeopardy (DJ) line appears to have progressed with little regard for this body of theory. This paper reviews … the varied applications of the NBD-Dirichlet and extends the theory to the portrayal of a double jeopardy line. This DJ … of drawing the line. A linear model for double jeopardy is adequate when used under limited conditions yet the model …