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~person:"Hack-Polay, Dieu"
~person:"Wanick, Vanissa"
~subject:"Social Web"
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Social Web
Fashion
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Brand management
4
Markenführung
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4
Consumer behaviour
3
Internet marketing
3
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3
Online-Marketing
3
Central Africa
2
Instagram
2
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Textile distribution
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Virtual reality
2
Virtuelle Realität
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Adaptive fashion
1
Artificial Intelligence
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1
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Hack-Polay, Dieu
Wanick, Vanissa
Ozuem, Wilson
8
Ranfagni, Silvia
6
Ko, Eunju
4
Kim, Kyung Hoon
3
Ahrens, Gesa
2
Bazaki, Eirini
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Harju, Anu A.
2
Ishaq, Muhammad Ishtiaq
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Laurell, Christofer
2
Lee, Dokyun
2
Lee, Jung Eun
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2
Madsen, Dag Øivind
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Mahmoud, Ali B.
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Martinez, Luis F.
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Tak, Preeti
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Tzavara, Dionisia
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Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
2
Journal of marketing communications
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
4
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards
fashion
brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
The use of Augmented Reality to enhance consumer experience : the case of Kohl's Snapchat Virtual Closet and Sephora Virtual Artist
Wanick, Vanissa
;
Stallwood, James
;
Bazaki, Eirini
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 55-71)
.
2023
Persistent link: https://www.econbiz.de/10013542108
Saved in:
3
Skins in the game :
fashion
branding and commercial video games
Reay, Emma
;
Wanick, Vanissa
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 73-90)
.
2023
Persistent link: https://www.econbiz.de/10013542110
Saved in:
4
A generational investigation and sentiment and emotion analyses of female
fashion
brand users on Instagram in Sub-Saharan Africa
Mahmoud, Ali B.
;
Hack-Polay, Dieu
;
Grigoriou, Nicholas
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 526-544
Persistent link: https://www.econbiz.de/10012601213
Saved in:
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