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~person:"Hadjimarcou, John"
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advertising appeals
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expectant parents
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life transitions
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marketing
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International Journal of Management and Marketing Research
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AN INVESTIGATION OF INFORMATIONAL VERSUS EMOTIONAL
ADVERTISING
APPEALS
DURING LIFE TRANSITIONS
Hadjimarcou, John
- In:
International Journal of Management and Marketing Research
5
(
2012
)
2
,
pp. 55-65
informational
advertising
appeals
using expectant mothers as our subject population. The findings suggest that expectant mothers …
Persistent link: https://www.econbiz.de/10011205608
Saved in:
2
AN INVESTIGATION OF INFORMATIONAL VERSUS EMOTIONAL
ADVERTISING
APPEALS
DURING LIFE TRANSITIONS
Hadjimarcou, John
- In:
International Journal of Management and Marketing Research
5
(
2012
)
1
,
pp. 55-65
informational
advertising
appeals
using expectant mothers as our subject population. The findings suggest that expectant mothers …
Persistent link: https://www.econbiz.de/10011205624
Saved in:
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