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~person:"Hadwich, Karsten"
~subject:"Marketingtheorie"
~subject:"Relationship marketing"
~subject:"SME"
~subject:"Service innovation"
~type_genre:"Aufsatz im Buch"
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An empirical investigation of experiences and the link between a service-dominant logic mindset, competitive advantage, and performance of nonprofit organizations
Boenigk, Silke
;
Hadwich, Karsten
;
Helmig, Bernd
;
Bruhn, …
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 469-499)
.
2012
Persistent link: https://www.econbiz.de/10014567350
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