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~person:"Haedrich, Günther"
~person:"Sander, Matthias"
~person:"Schubert, Bernd"
~person:"Tomczak, Torsten"
~subject:"Innovationsmanagement"
~type_genre:"Bibliografie enthalten"
~type_genre:"Bibliography included"
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Innovationsmanagement
Marketing
13
Theorie
12
Theory
12
Marketing management
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Marketingmanagement
11
Betriebswirtschaftslehre
5
Business economics
5
Deutschland
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Germany
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Market research
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Marktforschung
4
Strategisches Management
4
Corporate planning
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Markenpolitik
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Unternehmensplanung
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Marketing theory
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Marketingtheorie
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Brand
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Brand management
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Innovation management
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International marketing
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Internationales Marketing
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Internet
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Lehrbuch
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Markenartikel
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Markenführung
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Mobile Marketing
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Mobile marketing
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Bibliografie enthalten
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Haedrich, Günther
Sander, Matthias
Schubert, Bernd
Tomczak, Torsten
Mierzwa, Markus
2
Susen, Stephan
2
Breuer, Wolfgang
1
Euringer, Cornelia
1
Faix, Axel
1
Huxold, Stephan
1
Lender, Friedwart
1
Manns, Jürgen Rainer
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Paul, Thomas
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Wahl, Heiko
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Zentgraf, Christian
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Kohlhammer-Edition Marketing
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ECONIS (ZBW)
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Produktpolitik
Haedrich, Günther
;
Tomczak, Torsten
-
1996
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