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~person:"Haedrich, Günther"
~person:"Sander, Matthias"
~person:"Schubert, Bernd"
~subject:"Brand"
~type_genre:"Bibliografie enthalten"
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Strategische Markenführung : Planung und Realisierung von Marketingstrategien für eingeführte Produkte
Haedrich, Günther
;
Tomczak, Torsten
-
1990
Persistent link: https://www.econbiz.de/10013165589
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