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~person:"Haenlein, Michael"
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Haenlein, Michael
Baer, Werner
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
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Digital transformation and disruption : on big data, blockchain, artificial intelligence, and other things : guest editor's perspective
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
62
(
2019
)
6
,
pp. 679-681
Persistent link: https://www.econbiz.de/10012129183
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