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~person:"Hagström, Marcus"
~subject:"Retail trade"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Graue Literatur"
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Retail trade
Beziehungsmarketing
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Einzelhandel
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Kundenbindungsprogramm
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Leistungsentgelt
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Loyalty program
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Performance pay
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bonus
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Hagström, Marcus
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SSE working paper series in business administration
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ECONIS (ZBW)
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The role of bonuses in loyalty programs : a literature review
Hagström, Marcus
;
Rosengren, Sara
;
Hagberg, Johan
-
2022
Persistent link: https://www.econbiz.de/10013368759
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