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~person:"Hagtvedt, Henrik"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Food retailing"
~subject:"Sales promotion"
~subject:"Verkaufsförderung"
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Brand management
Consumer behaviour
Food retailing
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Verkaufsförderung
Einzelhandel
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Retail outlet
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Convenience
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Großbritannien
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Guilt
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Immersive retailing
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In-store experience
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Interest
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Ladengestaltung
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Luxury
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Luxury goods
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Luxusgüter
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Retailing
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Sensory marketing
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Store design
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United Kingdom
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Hagtvedt, Henrik
Chandon, Pierre
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6
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5
Hutchinson, J. W.
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Young, Scott H.
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ECONIS (ZBW)
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Immersive retailing : the in-store experience
Hagtvedt, Henrik
;
Chandukala, Sandeep R.
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 505-517
Persistent link: https://www.econbiz.de/10014465641
Saved in:
2
Gilt and guilt : should luxury and charity partner at the point of sale?
Hagtvedt, Henrik
;
Patrick, Vanessa M.
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 56-64
Persistent link: https://www.econbiz.de/10011484048
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