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~person:"Hagtvedt, Henrik"
~subject:"Consumer behaviour"
~subject:"Ästhetik"
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Consumer behaviour
Ästhetik
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Hagtvedt, Henrik
Herrmann, Andreas
10
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7
Orth, Ulrich R.
7
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6
Townsend, Claudia
6
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3
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3
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Journal of marketing research : JMR
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
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ECONIS (ZBW)
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Color saturation increases perceived product size
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 396-413
Persistent link: https://www.econbiz.de/10011738979
Saved in:
2
Consumer response to overstyling : balancing aesthetics and functionality in product design
Hagtvedt, Henrik
;
Patrick, Vanessa M.
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 518-525
Persistent link: https://www.econbiz.de/10010382586
Saved in:
3
Aesthetic incongruity resolution
Patrick, Vanessa M.
;
Hagtvedt, Henrik
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 393-402
Persistent link: https://www.econbiz.de/10008988429
Saved in:
4
Art Infusion : the influence of visual art on the perception and evaluation of consumer products
Hagtvedt, Henrik
;
Patrick, Vanessa M.
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 379-389
Persistent link: https://www.econbiz.de/10003724293
Saved in:
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