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~person:"Hagtvedt, Henrik"
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Safe together, vulnerable apart : how interstitial space in text logos impacts brand attitudes in tight versus loose cultures
Gupta, Tanvi
;
Hagtvedt, Henrik
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
3
,
pp. 474-491
Persistent link: https://www.econbiz.de/10012654899
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