Whiting, Anita; Williams, David L.; Hair, Joe - In: Qualitative Market Research: An International Journal 22 (2019) 2, pp. 133-160
Purpose: The purpose of this study is to investigate motives for engaging in electronic word of mouth (eWOM) about organizations on social media sites. This study explores motives for posting positive eWOM and motives for posting negative eWOM. It also investigates whether existing WOM...