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~person:"Halk, Oliver"
~person:"Meffert, Heribert"
~subject:"Markenführung"
~type_genre:"Lehrbuch"
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Identitätsbasierte Markenführung : Grundlagen - Strategie - Umsetzung - Controlling
Burmann, Christoph
;
Halaszovich, Tilo F.
;
Hemmann, Frank
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2012
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