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~person:"Hamelin, Nicolas"
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Consumer behaviour
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Hamelin, Nicolas
Häusel, Hans-Georg
17
Kenning, Peter
13
Smidts, Ale
8
Hubert, Anita Mirja
7
Plassmann, Hilke
6
Scheier, Christian
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Schwarz, Elke
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Klucharev, Vasily
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Selmer, Werner Klaus
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Thinius, Jochen
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Untiedt, Jan
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Journal of retailing and consumer services
2
Luxury marketing, sustainability and technology : the future of luxury management
1
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ECONIS (ZBW)
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Assessing the impact of sustainability news clips on fast-fashion brands purchase intention : a neuromarketing study
Hamelin, Nicolas
;
Chaudhary, Monica
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 116-134)
.
2023
Persistent link: https://www.econbiz.de/10014484481
Saved in:
2
Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas
;
Thaichon, Park
;
Abraham, Christopher
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
Saved in:
3
Emotion and advertising effectiveness : a novel facial expression analysis approach
Hamelin, Nicolas
;
El Moujahid, Othmane
;
Thaichon, Park
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 103-111
Persistent link: https://www.econbiz.de/10011697915
Saved in:
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