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~person:"Hammerschmidt, Maik"
~person:"Serfes, Konstantinos"
~subject:"Firm valuation"
~subject:"Prisoner's dilemma"
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Firm valuation
Prisoner's dilemma
Customer analysis
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Kundenanalyse
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Preisdifferenzierung
3
Price discrimination
3
Beziehungsmarketing
2
Customer value
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Kundenwert
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Hammerschmidt, Maik
Serfes, Konstantinos
Bauer, Hans H.
2
Bayer, Emanuel
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Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of economics & management strategy : JEMS
1
Yearbook of marketing and consumer research
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ECONIS (ZBW)
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1
Quality of information and oligopolistic price discrimination
Liu, Qihong
;
Serfes, Konstantinos
- In:
Journal of economics & management strategy : JEMS
13
(
2004
)
4
,
pp. 671-702
Persistent link: https://www.econbiz.de/10002393625
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2
The customer lifetime value concept and its contribution to corporate valuation
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Braehler, Matthias
- In:
Yearbook of marketing and consumer research
1
(
2003
),
pp. 47-67
Persistent link: https://www.econbiz.de/10001947646
Saved in:
3
Kundenwertbasierte Unternehmensbewertung : das Customer Lifetime Value-Konzept und sein Beitrag zu einer Marketingorientierten Unternehmensbewertung
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Brähler, Matthias
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
4
,
pp. 324-344
Persistent link: https://www.econbiz.de/10001736390
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