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~person:"Hammerschmidt, Maik"
~subject:"Estimation"
~type_genre:"Arbeitspapier"
~type_genre:"Universitätsschrift"
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Estimation
Beziehungsmarketing
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Deutschland
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Digital platform
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Digitale Plattform
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E-commerce
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Electronic Commerce
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Germany
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Kundenbindung
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Portal <Internet>
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Messung und Steuerung der
Kundenbindung
bei Internet-Portalen : eine kausalanalytische Studie
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Elmas, Özcan
-
2003
Persistent link: https://www.econbiz.de/10001790197
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