Lee, Sang Hyeon; Lee, Ji Yong; Han, Doo Bong; Nayga, … - In: Journal of Rural Development/Nongchon-Gyeongje 37 (2014) 3
The objective of this study is to estimate Korean consumers’ willingness to pay (WTP) for beef products with BSE … consumers value BSE tested beef. They also have a preference for domestic beef vis-à-vis imported beef. Results also suggest … that those with high risk perception tend to value BSE testing more than country of origin labeling while those with low …