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Han, Jeong Hugh
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Millennial
consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
2
Does "born digital" mean "being global" in characterizing
millennial
consumers in a less developed country context? : an empirical study in Myanmar
Han, Jeong Hugh
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014478839
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