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~person:"Hanifi, Farhad"
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Hanifi, Farhad
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The influence of brand romance on Iranian youths' loyalty towards fast-moving consumer goods
Khazaei, Amir
;
Hanifi, Farhad
;
Taghipourian, Mohammad Javad
- In:
Middle East journal of management : MEJM
7
(
2020
)
3
,
pp. 247-263
Persistent link: https://www.econbiz.de/10012257955
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