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~person:"Hankinson, Graham"
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Hankinson, Graham
Burmann, Christoph
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Journal of marketing management : MM
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ECONIS (ZBW)
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The measurement of brand orientation, its performance impact, and the role of leadership in the context of destination branding : an exploratory study
Hankinson, Graham
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 974-999
Persistent link: https://www.econbiz.de/10009576992
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Managing destination brands : establishing a theoretical foundation
Hankinson, Graham
- In:
Journal of marketing management : MM
25
(
2009
)
1/2
,
pp. 97-115
Persistent link: https://www.econbiz.de/10003831013
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