Dermody, Janine; Hanmer‐Lloyd, Stuart; Scullion, Richard - In: European Journal of Marketing 44 (2010) 3/4, pp. 421-435
Purpose – The purpose of this paper is to examine the impact of trust, cynicism and efficacy on young peoples' (non)voting behaviour during the 2005 British general election. Design/methodology/approach – Survey data were gathered from 1,134 interviewer‐administered questionnaires with...