//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hanna, Sonya"
~person:"Jaenichen, Sebastian"
~person:"Roy, Sanjit"
~person:"Weber, Florian"
~subject:"Bier"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Regionenmarke"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Bier
Place marketing
13
Standortmarketing
13
Brand management
7
Markenführung
7
Brand image
6
Markenimage
6
City marketing
3
Place branding
3
Regional business growth programme
3
Stadtmarketing
3
Wirtschaftsförderung
3
place branding
3
Beziehungsmarketing
2
Decision under uncertainty
2
Entscheidung unter Unsicherheit
2
Gewerbegebiet
2
Industrial park
2
Location choice
2
Location factor
2
Location policy
2
Relationship marketing
2
Signalling
2
Stakeholder
2
Standortfaktor
2
Standortpolitik
2
Standortwahl
2
Subsidy
2
Subvention
2
Theorie
2
Theory
2
Tourism marketing
2
Tourismusmarketing
2
customer-based place brand equity (CBPBE)
2
Beer
1
Brand
1
Brand architecture
1
Brand leadership
1
Britain
1
Co-branding
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Language
All
German
1
Author
All
Hanna, Sonya
Jaenichen, Sebastian
Roy, Sanjit
Weber, Florian
Fischer, Christina
1
Melewar, T. C.
1
Skinner, Heather
1
Published in...
All
Bausteine der Regionalentwicklung
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
„Ein Bier wie seine Heimat - ursprünglich, ehrlich und charaktervoll" : eine Untersuchung der Vermarktung 'fränkischer' Biere aus diskurstheoretischer Perspektive
Fischer, Christina
;
Weber, Florian
- In:
Bausteine der Regionalentwicklung
,
(pp. 73-93)
.
2015
Persistent link: https://www.econbiz.de/10014573926
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->