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~person:"Hansen, David J."
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Hansen, David J.
Kotler, Philip
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International entrepreneurship and management journal
1
Journal of strategic marketing
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ECONIS (ZBW)
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Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing
Whalen, Peter
;
Uslay, Can
;
Pascal, Vincent J.
;
Omura, Glenn
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011580495
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2
Examining the relationship between customer and entrepreneurial orientation on nascent firms' marketing strategy
Eggers, Fabian
;
Hansen, David J.
;
Davis, Amy E.
- In:
International entrepreneurship and management journal
8
(
2012
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10010219539
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