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~person:"Hanss, Daniel"
~subject:"Farben"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of consumer behaviour : an international research review
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Active red sports car and relaxed purple-blue van : affective qualities predict color appropriateness for car types
Hanss, Daniel
;
Böhm, Gisela
;
Pfister, Hans-Rüdiger
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
5
,
pp. 368-380
Persistent link: https://www.econbiz.de/10009668427
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