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~person:"Hanssens, Dominique M."
~subject:"Lehrbuch"
~subject:"Markenführung"
~subject:"Theorie"
~type_genre:"Article in journal"
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The past, present, and future of measurement and methods in marketing analysis
Ding, Yu
;
DeSarbo, Wayne
;
Hanssens, Dominique M.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 175-186
Persistent link: https://www.econbiz.de/10012301438
Saved in:
2
Financial markets research in marketing : comment
Mizik, Natalie
;
Jacobson, Robert
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 320-324
Persistent link: https://www.econbiz.de/10003867749
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