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~person:"Harich, Katrin R."
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Harich, Katrin R.
Kohli, Chiranjeev
46
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16
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16
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10
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10
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Creating brand identity: a study of evaluation of new brand names
Kohli, Chiranjeev S.
;
Harich, Katrin R.
;
Leuthesser, Lance
- In:
Journal of Business Research
58
(
2005
)
11
,
pp. 1506-1515
Persistent link: https://www.econbiz.de/10005477526
Saved in:
2
Creating brand identity: a study of evaluation of new brand names
Kohli, Chiranjeev S.
;
Harich, Katrin R.
;
Leuthesser, Lance
- In:
Journal of business research : JBR
58
(
2005
)
11
,
pp. 1506-1515
Persistent link: https://www.econbiz.de/10006714952
Saved in:
3
The Strategic Relevance of Innovation: A Pedagogical Perspective
Greene, C.Scott
;
Harich, Katrin R.
;
Kohli, Chiranjeev S.
- In:
Journal of education for business
71
(
1996
)
5
,
pp. 257-262
Persistent link: https://www.econbiz.de/10006420570
Saved in:
4
Brand equity: The halo effect measure
Leuthesser, Lance
;
Kohli, Chiranjeev S.
;
Harich, Katrin R.
- In:
European journal of marketing : EJM
29
(
1995
)
4
,
pp. 57-66
Persistent link: https://www.econbiz.de/10006103014
Saved in:
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